Effective Date: 4/2/2014
This policy sets forth the type of information Mercola.com
collects from you via this website: www.mercola.com
(the "Website"), the way we use such information, and the procedures we use to keep such information confidential.
Mercola.com takes every reasonable precaution to protect our users' personal information. When users submit sensitive information via the Mercola.com website, their information is protected both online and off-line.
The practices and policies contained in this Policy are subject to change at any time without prior notice. If we decide to change our policies, we will post those changes on this Website. Information collected before changes are made will be secured according to the Policy in place at the time such information is collected notwithstanding future changes to this Policy. The practices and policies in this Policy replace all previous notices or statements with respect to the same subject matter. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
Opt-out or Termination of User Accounts
If users have opted out of all communication with the Website, or deleted/deactivated their account, Mercola.com will not contact such users again nor will their personal information ever be used by us in any manner.
You may also contact us at:
3200 West Higgins Road
Hoffman Estates, IL 60169
We are committed to preventing others from unauthorized access to the personal information you provide to us, and we maintain commercially reasonable procedures and technology designed for this purpose. The Website has reasonable technical and organizational security measures in place to protect the loss, misuse or alteration of information under our control. However, we cannot guarantee that unauthorized third parties will never be able to defeat those security measures or use your personal information for improper purposes.
When our registration/order form asks users to enter sensitive information, such as credit card number, that information is encrypted and is protected with the best encryption software in the industry, 128-bit SSL. While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when users are just 'surfing'.
While we use 128-bit SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. Finally, the servers that store personally identifiable information are in a secure environment.
The Information We Collect
We may ask you for personally-identifying information in connection with a promotion or survey. Any email you receive from us, or third parties authorized by you to send email, will contain additional opt-out or unsubscribe options in the email with instructions on how to unsubscribe from receiving future emails.
If you want to send an item to your friend, like a gift card, we will ask for your friend's first name, last name, and email address. We will only use this information to complete your order and send the item to your friend. Mercola.com stores this information for the sole purpose of processing this order and tracking the success of your order. Your friend may contact us at http://shop.mercola.com/pages/ContactUs.aspx to request that we remove this information from our database.
We may automatically gather general statistical information about our website and visitors, such as IP addresses, browsers, pages viewed, number of visitors, goods and services purchased, transactions completed, etc. To do this, we use action tags and cookies provided by our site analytics and marketing partners. Although these partners log the information coming from our site on our behalf, we authorize how that data may and may not be used.
Like most standard website servers, we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.
Cookies and Other Tracking Technologies
We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. These are used to keep track of your shopping cart, as well as track activity around the site so that we can better tailor our layout to your needs. A persistent cookie remains on your hard drive for an extended period of time. These are used to remember you when you come back to the site, and to serve advertisements that apply to you and the products that you have shown interest in. You can remove persistent cookies by following the directions provided in your Internet browser's "help" directory. For more information, please visit: https://support.google.com/accounts/answer/61416?hl=en
If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as contests or surveys, will be limited.
We also use clear gifs (a.k.a. Web beacons), that help us better manage the content of our site. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers' personal information. We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see “Choice and Opt-out.”
Our third party partners employ clear gifs (a.k.a. Web Beacons/Web Bugs), images, and scripts that help them better manage content on our site. We do not tie the information gathered to our Customers' or Users' personally identifiable information.
The Way We Use Information
Our goal is to provide products that best meet your needs, therefore we evaluate your personal interactions with us in an effort to bring you the products which best suit your tastes. In addition, we use your information to improve our marketing and promotional efforts, to statistically analyze site usage, to improve our content and product offerings and to customize our site's content, layout, and services.
We may use your information to deliver information to you that, in some cases, is targeted to your interests, such as targeted banners, new products, services and promotions. At times we may ask you to provide us voluntarily with additional information regarding your personal or business interests, experience or requests, which we may use to customize our products and services for you.
If you place a request for products or services, we use your personal information to ship your order; if the products or services are from a retail partner, we may provide your relevant information to that retailer for purposes of the transaction. If you establish a credit account with us or our providers, we collect additional information, including billing information, credit card number and expiration date, and tracking information from checks or money orders.
If Mercola.com is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
We may also use or disclose information to resolve disputes or investigate problems. We may disclose or access information whenever we believe in good faith that the law so requires or if we otherwise consider it necessary to do so to maintain service and improve our products and services.
We may use your IP address to help diagnose problems with our servers, to manage our website and to enhance our site based on the usage pattern data we receive.
If your personal information changes, or if you no longer desire our service, you may correct, update, amend or delete it by making the change on your member information page, or by contacting us by telephone or postal mail at the contact information listed below. We will respond to your request to access within 30 days.
3200 W. Higgins Road
Hoffman Estates, IL 60169
We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Users who no longer wish to receive our newsletter may opt-out of receiving these communications by following the instructions on our unsubscribe page.
If a user elects to use our E-mail to a friend service for informing a someone about an article, we launch the default email program on the users computer. We do not know who you send the article to and therefore we could not collect and store that data.
The Web site contains links to other sites. Mercola.com is not responsible for the privacy practices or the content of such other sites. By including links to other websites, we neither endorse such sites nor guarantee that the information they contain is accurate. We encourage you to be aware when you leave our site to read the privacy statements of every linked website as the privacy policies of each may differ from ours. This privacy statement applies solely to the Mercola.com website.
We do not accept any paid advertisements on Mercola.com. Any services or products recommended and/or offered in the newsletter or elsewhere on Mercola.com have gone through extensive review before such recommendations, and based on that review were recommended and/or offered.
We use third-party advertising companies to serve ads when you visit our Website. These companies may use information (not including your name, address email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. Please note this does not opt you out of advertising messages. You will continue to receive generic ads.
We also use Google AdSense to publish ads on this site. When you view or click on an ad a cookie will be set to help better provide advertisements that may be of interest to you on this and other Web sites. You may opt-out of the use of this cookie by visiting Google's Advertising and Privacy page: http://www.google.com/privacy_ads.html
We welcome feedback, questions and comments about our products, services and this Website. As a general policy, we do not accept unsolicited ideas for products or services through this Website. All communications and other materials (including, without limitation, unsolicited ideas, photographs, drawings, suggestions, or materials) you send to this Website by e-mail or otherwise are and shall remain the sole and exclusive property of Mercola.com and may be used by us for any purpose whatsoever, commercial or otherwise, without compensation to you.
Mercola.com has received TRUSTe's Privacy Seal signifying that this privacy statement and our practices have been reviewed for compliance with the TRUSTe program viewable on the validation page available by clicking the TRUSTe seal. The TRUSTe program covers only information that is collected through this Web site, www.mercola.com
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact TRUSTe here.